The SOCO Team

The Executive Team

Alex Linebaugh
Alex Linebaugh
Founder & CEO

With over 10 years of experience in e-commerce, Alex has built and scaled brands, generated millions of TikTok Shop views, and driven growth across every major digital platform. Today, he helps brands accelerate growth through proven social commerce and creator marketing strategies.

Kylene Carey
Kylene Carey
Account Executive

Kylene has generated nearly $2 million in TikTok Shop sales as an affiliate and now helps brands and creators produce content that converts. Her expertise in hooks, angles, and calls to action helps maximize performance and drive consistent sales.

Jolene Fraga
Jolene Fraga
Account Executive

Jolene is a seasoned TikTok Shop growth expert who has managed hundreds of thousands of dollars in creator campaigns for leading brands. With deep experience on both the brand and creator sides, she knows what drives conversions and builds high-performing affiliate programs that scale.

Daniel Estes

Daniel Estes

Sales Executive

Daniel has worked one-on-one with some of the world’s leading brands, building trusted partnerships and long-term relationships across the globe. His experience, strategic approach, and commitment to client success ensure every brand is in capable hands from day one.